Your Pitch to VCs is More Than a Deck

Pitch decks are underestimated and overestimated. Some founders dismiss the deck as pure “show” and cobble together a few slides for their venture capital (VC) audience. But I suspect that most founders spend tens of hours perfecting their deck. I worry that their efforts are concentrated in the right place but on the wrong problems.

Pitch decks are powerful because they reflect on your brand and style. They can give life to your argument and supporting stories, but they cannot close the deal without you, the presenter. 

To get this three-part series on pitch decks rolling, let’s cover the purpose of a pitch, what it has to answer, and where it can go wrong. Let’s also identify some problems that are worth concentrating on.

Presenter v. Presentation

There’s a difference between the presenter, who does the heavy lifting in a pitch, and the deck, which supports the presenter. In a strong pitch, I find that founders focus on their story and use the deck like a stage prop or good lighting, which work best when they don’t draw attention away from the actors. 

Some decks are meant to stand alone without a presenter, but those are a different beast and belong in another series.

Personally, I believe the purpose of a deck is to guide you and your audience through the narrative of a vision. The deck can offer subtext, emotions, data, and imagery that are difficult or too time-consuming to articulate in words. A bad deck can ruin a pitch, but a good one can’t close deals on its own.

Different VCs, Similar Questions

VCs have different investment approaches and priorities. I notice that although they may evaluate startups from unique perspectives, they seem to converge on a shared set of questions. You may not hear them in these exact words, but these are the three main categories and what the questions sound like:

  • Founder-Market Fit: Why are you and your team the best people to solve this problem? What unique expertise or background makes you perfect for this market?
  • Differentiation: What’s special or inimitable about your idea? Are you trying something new, or are you the next Uber of ____?
  • Why Now? What about this time and place makes your idea right? Why not five years ago, or five years from now? Why isn’t anyone else doing this?

Those questions will shape what you put in the deck, but the deck alone cannot answer them.

Credibility

First-time founders may not be sure what to emphasize in their pitch to VCs. Some go too heavy on the market opportunity without substantiating the vision behind it. Others find themselves immersed in the product features they worked so hard to build.

Part of us wants to share what we’re proud of and to emphasize what captured our interest most. While that can bring out our passion, it may not strike VCs as important.

As the a16z VC Andrew Chen reminds us, just six percent of VC deals produce 60 percent of the returns. VCs hunt for that six percent along with a much, much smaller cohort of startups that become the next Google, Facebook, or Amazon.

Credibility becomes the struggle for founders. We want to be forthright and realistic, but we also want VCs to believe that we are part of the six percent. It’s a delicate balance.

Pitching Around Vision

There is a difference between your pitch, a distillation of your vision, and the deck, a tool that facilitates your pitch. There’s also a difference between the presenter, the person who communicates the most important points, and the presentation, the cumulative experience that includes everything: data, voice, hand gestures, emotions, visuals, the Q&A, and many more things that we’ll discuss in this series.

A successful pitch makes a VC so excited about your vision that she will sing your praises to her colleagues and fight to make you one of the few deals of the year. She will work to convince her partners that you are part of the six percent.

Next up, let’s talk about how express a vision with that much impact. Vision can seem like an ambiguous concept, but a well-presented vision can be as aspirational as it is down to earth – and a good deck will help with that.

https://samplecic.ch/your-pitch-to-vcs-is-more-than-a-deck-3.html

5 Ways Blockchain Startups Can Appeal to Enterprises

Though enterprises see the appeal of using blockchain, companies often don’t want to take on the challenge of working with their business partners to create a new blockchain solution. Last year, 74% of organizations in a global blockchain survey said they felt compelled to use a blockchain network to improve cross-enterprise efficiency, yet only 34% had taken steps to deploy one.

Most organizations would rather skip the risk, even if it means paying for the privilege of using a blockchain network created by another company. The blockchain company then has created an enormous opportunity for tech startups to do the work, convene the right parties, and build out blockchain networks that enhance cross-enterprise efficiency for them.

The Value in a Ready-to-Use Blockchain Network

Over the past decade, lean startup methods, cloud platforms, and DevOps practices have transformed how startups move from concept to minimum viable product and then scale up. These innovations also allowed startups to create solutions that enterprises can readily implement and use more rapidly.

Startups that offer blockchain solutions benefit from all this knowledge, but they also face several new challenges. To build a network that reaches critical mass and generates significant returns, a startup has to convince other enterprises that its blockchain can provide the security, scalability, and resilience they expect.

That means making it clear to enterprises how integrating the blockchain network will benefit them, as well as addressing the concerns that have prevented those organizations from it until now. If that’s the position you’re in, here’s how to approach that conversation:

1. Address decentralization head-on.

When startups create a blockchain network, they need to benefit from their investment and risk without retaining control over the blockchain solution they have built. That’s because controlling the solution makes it just another software-as-a-service product, as opposed to an exact decentralized blockchain solution.

The first thing startups must do, then, is separate ownership from control. Ownership vs. Control can be difficult in the beginning of the business, when fewer parties are involved. However, it’s possible to start with centralized control and clearly define when that control will be moved to a governing body made up of a mix of users with different interests.

2. Prioritize rules for data and logic.

A well-designed governing body has the incentive to improve the network, grow the network, and create a fair return for all users. Fair return is only possible, though, if the network has rules for data management, code management, and node control as early as possible. It can only grow if everyone understands who owns and can analyze what data, and who can authorize changes in business rules and data logic.

Once data is provided, it’s difficult to change the rules on how it can be used, so startups must carefully consider foundational data policies as early as possible. Even if governance is more centralized at first, all of the network’s users should have some input in designing initial policies to meet their needs and expectations.

3. Grow faster with trusted third parties.

The core value of blockchain is the ability to identify high-value problems and solve them by bringing together the right parties. In that same vein, blockchain-based startups shouldn’t hesitate to consider what areas of their operations can be handled by new types of service providers who can help with many aspects of governance, blockchain network operations, smart contract creation, and auditing.

Allowing experienced third parties to handle these tasks gives startups more freedom to focus on users. That means more time to implement improvements and grow the network in ways that benefit everyone on it. Startups can prove that, unlike prior solutions, a well-governed blockchain network truly operates in the interest of its users.

4. Focus on boosting efficiency.

Blockchain technology offers a significant boost to productivity. Today’s enterprises mostly operate on software purchased from major vendors like SAP, Oracle, or Microsoft. When they work with business partners that have different systems, those systems don’t always agree on details like order fulfillment status and special pricing rules. When the details don’t agree with each other — the result is time wasted having to resolve exceptions.

Blockchain technology allows enterprises to radically simplify how they operate together. Using shared logic and data across the entire network eliminates the potential for variations and disputes. This feature alone makes transactions more efficient and delivers significant cost savings for every enterprise involved.

5. Shift value by eliminating intermediaries.

While their reservations about blockchain sometimes hinder enterprises, they may also be hemmed into specific ways of doing things because of a lack of transparency or trust. In those cases, they may rely on a third party — a marketplace provider, for example — to overcome some of these issues.

Bold startups are taking on that status quo and offering new solutions built on blockchain that use a decentralized approach, eliminating the need for intermediaries. The unparalleled transparency and trust that blockchain provides are creating new flexibility in how the business operates. The operations lead to value shifting from intermediaries to enterprises — and the customers who buy their products and services.

While blockchain startups have more challenges to face than more conventional companies, those that can navigate this new area and allow enterprises to be early adopters of this emergent technology will have a stake in some of the most valuable and long-lived business networks ever to be established.

https://samplecic.ch/5-ways-blockchain-startups-can-appeal-to-enterprises-4.html

Elements to Help You Develop Emotional Intelligence

To become a fireman requires a lot of efforts. It needs you to muster up enough courage to get yourself in and out of a burning building. It requires you to develop a heart to save humanity. Above all, it asks you to commit and be prepared to do everything you can to save the lives of others in tragedy. There are elements to help you develop emotional intelligence.

Let me tell you about Jason. He had all such qualities to become a successful fireman. He held the heart of a lion when it comes to saving lives. Jason was very compassionate and quite courageous. He had all the qualities that a good firefighter could’ve possessed.

Graduation was upon him and, Jason proclaimed that milestone as the most significant moment in his life. Despite knowing that he is one of the top-performing candidates in the firefighting institution, the moment he learned his wife is about to give birth, he skipped his graduation and drove a 15-hour ride back home. 

Why would Jason take such an unprecedented step? Why would anyone miss such an honor as their graduation? Why do people take other such actions in life? What fuels them to risk everything that they have worked so hard for? Emotional Intelligence is the answer and the concept researchers identified back in the 1980s and 90s, which justifies these types of actions. 

EI is what makes intelligent people make decisions based on their emotional understanding.  Elements to Help You Develop Emotional IntelligenceDevelop Emotional Intelligence

Here are five elements that you should adopt in your actions to become an emotionally intelligent person. 

1) Create an Emotional Self Awareness

To develop emotional intelligence, one must first have a firm grip on self-awareness. When you don’t have self-awareness, you are like a sailor sailing a boat without any sails at the whim of the ocean of emotions. You let the tides sway your boat and set it to sail in any direction of the ocean’s choice. 

You have to understand yourself on three different levels: 

1) What you’re doing? 

2) How do you feel about it? 

3) Knowing where you stand emotionally? 

Many of us don’t realize what we are doing in our daily lives. We are not paying attention, and we spent half our day checking up on our social media profiles, replying different emails, texting our closest friends, and then redoing it all over. 

Without knowing it, all that we do in our routine becomes an addiction.

The routine begins to make us feel as if we are filled with anxiety and stress, and we allow that emotion to control us throughout the day. If there is an emotion which is present in your mind or body at any one moment, it’s because we created that emotion to be present there. By knowing where we are standing emotionally, it can help us find ways to help improve that emotion.

2) Keep Yourself Motivated to Combat Emotional Distractions Look at the examples below:

  • Have you ever felt this way?
  • How would you handle the situation?

You took some time off work to get some extra chores done around your home. You need a break and decide that a 15-minute break is what you want to take. During your break you became lost in your thoughts and you’re in a quasi-hypnotic state. You glance over at the clock only to notice that it has been three hours. You have killed an enormous amount of time without even knowing it. Frantically, you get back to work to complete the tasks that you needed to get done.  

Most writers wait for a funny bone to tingle before they settle down to get their writing assignments done. Some writers think they must be moved in some way so they can produce the creative stuff. Will your writing get done if you wait for the right inspiration?

I am not much of a fan to wait for that epiphany moment. Instead, I start writing, and then I motivate myself along the way. 

One thing that I have realized is that emotional distractions will always be around to cloud your ability to perform. If you want to overcome those emotional distractions, you will have to do something about the original issue. That issue is EI. You will need to up your emotional intelligence so that emotions won’t hold you back or cause you to wait. 

Get your head straight in the game, and do the tasks that you have at hand. You will find yourself along the way. 

The only trick to do better at work is by staying positive and have fun doing what you do. 

3) Channel Your Emotions the Right Way

You can’t control your emotions. They come and go as they please. However, when I tend to say, you can control your emotions, what I mean is how you can manage your feelings and your reaction to those emotions. 

Emotions are more of an indicator. They allow us to understand which tasks are worth paying attention to and which of them aren’t. For example, a file submission meeting deadline is of priority, and when we haven’t completed that file, we tend to feel a little worried about completing it on time. 

The emotion of worry is what motivates us to complete it before the task meets the deadline.  

Similarly, anger can be a destructive emotion. But depending on how you plan to react to that anger is what sets you apart from others. You can either choose it to do injustice or to simply stop injustice. 

Joy can be a constructive emotion. You can either be devastated at the loss of someone, or find joy in what you had and remember that part. You can feel joy and satisfaction in helping someone with their problems.

Knowing how you channel your emotions is what sets you apart from the rest. 

4) Understand Emotions in Other People As if They Are Your Own

So far, what we have discussed is focused on addressing emotion in one’s own self. But what about understanding what the other person feels? After all, the whole point of developing emotional intelligence is to create healthier relationships with others, so they feel comfortable in your presence. 

When you empathize with someone, it doesn’t mean that you can understand them completely. Instead, it is all about accepting the individual and the way they are — even though you don’t understand them. 

It’s about understanding their pain as your own pain. It’s about helping them or giving them space. 

Because good relationships are what, after all, define values. It makes us realize we are something much more significant and less complex compared to what the society believes or expects from us. 

https://samplecic.ch/elements-to-help-you-develop-emotional-intelligence-2.html

Small Business Marketing Strategies that Will Work for You

In business, these days, startups and entrepreneurial setups are trending heavily. Maybe startups and entrepreneurial structures will always trend as everyone wishes to initialize a small business for their passive income.  Building for passive income is a good idea, but people can struggle and fail regretfully while developing their small or medium businesses. There are small business marketing strategies that will work for you.

You Can Find Small Business Marketing Strategies that Will Work for You

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. Things are more difficult for the small business owner or entrepreneur with limited capital investment. These small scale businesses lack time management skills and workforce.

Small Business Marketing Strategies that Will Work for You— Small scale businesses sometimes lack time management skills for workforce —

Beside all these struggles, such small scale startups are gaining significance day by day. We all hear success stories of young entrepreneurs, and the secret of their immense recognition is smooth business marketing strategies. If you want to be among those successful entrepreneurs, we welcome you to the learning of SMB marketing strategies.

Planning goals and budget.

Deciding and jotting down the mission and vision of your business is a key task. With every goal, you need to make a plan for it to execute successfully with a deadline. And every deadline requires a reasonable budget. The goals should be practical and effective for your business. Be careful in drafting a budget with sync with your financial boundaries. Once you start implementing your goals, keep a track on the progress, and prioritize them.

Small Business Marketing Strategies that Will Work for You— Keep track of your budgeted and business priorities — Take help from Google’s Local Offerings.

Google is the largest successfully trending search engine, and at just one search, you can receive a lot of help for your small scale business. Taking your business in the digital world is always a good option as chances of profit are maximized. Google business accounts help in easy management of your business. You can back up your financial information like operations, hours of work, wages, and profits. You can put all your google approaches like Google Play and Google Drive in one place. Putting all operations in one place will provide more visibility to customers.

Small Business Marketing Strategies that Will Work for You— Lump all of your Google Helps for small businesses together — Use popular social media platforms for advertisement.

Make all of your business accounts social media websites — and work them. Social media attracts more leads than retail marketing. Everyone uses Facebook, Instagram, and Twitter to search for online shopping stores and coupon codes. If your business has no visibility on social media channels, you lack the most significant marketing well. You can also use your social channels for sponsored ads.

Small Business Marketing Strategies that Will Work for You— Leverage your social channels for your small business-best-practices — Couponing.

Approaching coupon provider websites is another tool of marketing. You can approach popular coupon websites like Groupon and Finder to let the world know about your services and products. Coupon codes like free shipping or 40 percent discount help in driving leads and popularity. Display your coupon codes on your website, emails, and social media channels.

Small Business Marketing Strategies that Will Work for You— Try a few different couponing sites to see who helps your business best — Content Marketing.

Ignite your social media accounts and websites with the right content. Be careful in using search engine optimization content. Make sure you equip your content with right trending keywords. Format your blogs with title tags, meta tags, description, and headings like the H1, H2. Populate your website with regular blogs and articles. Make your content relevant, profitable, and consistent. Don’t limit your content only to blogs and articles; switch to video marketing, podcasts, and pictures. Display the content in captivating captions.

Small Business Marketing Strategies that Will Work for You— Display all your content with captivating captions on all social sites — Email Marketing.

Creating content is not the only thing. You need to make sure it approaches the audience. Email marketing is an effective marketing strategy. It helps in creating bonding between the brand and customers. Be careful not to flood your subscriber with notifications that will cause them to unsubscribe. Make the notifications valuable to your customer, such as discount offers, updates, event information, or coupon codes. Be sure any strategy you plan or use in marketing is mobile-friendly emails because most of the people check emails on mobiles.

Small Business Marketing Strategies that Will Work for You— Work with the best emails strategy available and stay up-to-date — SEO support.

SEO is the biggest asset of any successful website. It comprises of SEO content, indexing, keyword analytics, hyperlinking of sites, and working on the website to make it prominent on result pages. Consumers trust those business websites which are displayed on the top organic searches. Without a proper SEO team, your business will gain credibility.

Small Business Marketing Strategies that Will Work for You— Work to get higher in search by working your SEO efforts –. Collaborate and partner with local business groups. 

Investing or partnering with local business groups can help in gaining popularity. You may ask investors to invest in your startups by approaching the right business popularity. Partnership elevates the annual revenue of the business. More capital means more chances of expanding the scope of your company.

With local business groups, you can get ideas for developing your startups. You will learn new tactics for flourishing in your business. Try to imitate their marketing and budget-saving techniques.

Small Business Marketing Strategies that Will Work for You— Look at how other businesses have grown their businesses and copy it — Showcase your company at events.

After getting in contact with the business community, attend their annual or weekly fairs. Set up your business posters and stalls to let the crowd know. Try to speak as a guest in the function. In your speech, share the success story of your startup. Share the mission and vision of your business and how it is making a difference in the lives of people. A broad public mostly attends events, and they broadcast over all the internet, “look at me, I’m at this awesome event.” So, you’ll garner a significant chance of real-time marketing.

Small Business Marketing Strategies that Will Work for You— Become a better speaker. Take a class, showcase your new skill —

As an entrepreneur and small scale business, you’ll want to find and use all of the techniques and strategy you can leverage to grow your business. Take time to increase in learning all types of business knowledge and how-to’s, then apply your skillset and share what you know with others. The fundamentals to be an entrepreneur and run a small business lie in the concept of planning and implementation. A smooth plan will help you achieve outstandingly well.

https://samplecic.ch/small-business-marketing-strategies-that-will-work-for-you-2.html

A 60-Second Trailer of the 60-Day Report on Cybersecurity

After delivering her report to President Obama last Friday, Melissa Hathaway, the Acting Senior Director for Cybersecurity for the National Security and Homeland Security Councils, today gave RSA Conference attendees in San Francisco a glimpse – what she called a “movie trailer” – into the state of U.S cybersecurity.

A 60-Second Trailer of the 60-Day Report on Cybersecurity

According to Hathaway’s 60 second trailer, the key to a cyber secure future lies in cooperation between the public and private sector and a united effort on both a hyperlocal front as well as globally.

A Manhattan Project to Defend Cyber Networks

Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues that Hathaway was involved in developing. The initiative was promptly dubbed ‘a Manhattan Project to defend cyber networks’ by the then Secretary of Homeland Security, Michael Chertoff.

The CNCI, which began as a directive from President Bush in January 2008, received much criticism and, in part, led to Obama attacking the Bush administration during his campaign for not efficiently addressing cyber threats. “As president, I’ll make cyber security the top priority that it should be in the 21st century,” Obama said during a speech in July.

Unfortunately, as pointed out by Siobhan Gorman in the Wall Street Journal, the decision to hold a 60-day review suggests that any big move in the field of national cybersecurity was once again put off. Or was it?

Who is to Blame for Internet Security Problems?

“Despite all of our efforts,” Hathaway began, “our global digital infrastructure, based largely on the Internet is not secure enough or resilient enough for what we need today and what we need for the future.”

She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability to damage portions of our internal infrastructure, and the recent ATM scam that law enforcement sources claim is one of the most frightening and well coordinated heists they’d ever seen. “In a single 30 minute period,” Hathaway said, “138 ATMs in 49 cities around the world were illicitly emptied of their cash.” This can’t continue she explained, “Our goals depend on trust and that cannot be achieved if people believe they are vulnerable to these types of threats.”

The Trailer for the Path to National CyberSecurity

We need an agreed way to move forward which involves shared responsibility, Hathaway noted, if we are to have “trustworthy, resilient, reliable” cyberspace.

Describing cyberspace and its security as “a fundamental responsibility of our government that transcends the jurisdiction of individual departments and agencies,” Hathaway explained that although each government agency has a unique contribution to make, no single agency can see the overall picture and they’ll need to work together.

Additionally, the private and the public sectors need to join forces as they are “intertwined” when it comes to cybersecurity. “While it is the role of the government to protect its citizens, it is the private sector that in the main designs and owns the majority of the digital infrastructure,” she said.

Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from the White House, to government departments, to the private sector, the C-Suite, and even deeper, to the local classroom and library.

Hathaway said that her report, the culmination of a 60-day comprehensive review to assess U.S. cyberspace policies and structures, will be made public in the next few days after the administration has had a chance to review the data.

https://samplecic.ch/a-60-second-trailer-of-the-60-day-report-on-cybersecurity-122.html

A 60-Second Trailer of the 60-Day Report on Cybersecurity

After delivering her report to President Obama last Friday, Melissa Hathaway, the Acting Senior Director for Cybersecurity for the National Security and Homeland Security Councils, today gave RSA Conference attendees in San Francisco a glimpse – what she called a “movie trailer” – into the state of U.S cybersecurity.

A 60-Second Trailer of the 60-Day Report on Cybersecurity

According to Hathaway’s 60 second trailer, the key to a cyber secure future lies in cooperation between the public and private sector and a united effort on both a hyperlocal front as well as globally.

A Manhattan Project to Defend Cyber Networks

Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues that Hathaway was involved in developing. The initiative was promptly dubbed ‘a Manhattan Project to defend cyber networks’ by the then Secretary of Homeland Security, Michael Chertoff.

The CNCI, which began as a directive from President Bush in January 2008, received much criticism and, in part, led to Obama attacking the Bush administration during his campaign for not efficiently addressing cyber threats. “As president, I’ll make cyber security the top priority that it should be in the 21st century,” Obama said during a speech in July.

Unfortunately, as pointed out by Siobhan Gorman in the Wall Street Journal, the decision to hold a 60-day review suggests that any big move in the field of national cybersecurity was once again put off. Or was it?

Who is to Blame for Internet Security Problems?

“Despite all of our efforts,” Hathaway began, “our global digital infrastructure, based largely on the Internet is not secure enough or resilient enough for what we need today and what we need for the future.”

She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability to damage portions of our internal infrastructure, and the recent ATM scam that law enforcement sources claim is one of the most frightening and well coordinated heists they’d ever seen. “In a single 30 minute period,” Hathaway said, “138 ATMs in 49 cities around the world were illicitly emptied of their cash.” This can’t continue she explained, “Our goals depend on trust and that cannot be achieved if people believe they are vulnerable to these types of threats.”

The Trailer for the Path to National CyberSecurity

We need an agreed way to move forward which involves shared responsibility, Hathaway noted, if we are to have “trustworthy, resilient, reliable” cyberspace.

Describing cyberspace and its security as “a fundamental responsibility of our government that transcends the jurisdiction of individual departments and agencies,” Hathaway explained that although each government agency has a unique contribution to make, no single agency can see the overall picture and they’ll need to work together.

Additionally, the private and the public sectors need to join forces as they are “intertwined” when it comes to cybersecurity. “While it is the role of the government to protect its citizens, it is the private sector that in the main designs and owns the majority of the digital infrastructure,” she said.

Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from the White House, to government departments, to the private sector, the C-Suite, and even deeper, to the local classroom and library.

Hathaway said that her report, the culmination of a 60-day comprehensive review to assess U.S. cyberspace policies and structures, will be made public in the next few days after the administration has had a chance to review the data.

https://samplecic.ch/a-60-second-trailer-of-the-60-day-report-on-cybersecurity-121.html

A 60-Second Trailer of the 60-Day Report on Cybersecurity

After delivering her report to President Obama last Friday, Melissa Hathaway, the Acting Senior Director for Cybersecurity for the National Security and Homeland Security Councils, today gave RSA Conference attendees in San Francisco a glimpse – what she called a “movie trailer” – into the state of U.S cybersecurity.

A 60-Second Trailer of the 60-Day Report on Cybersecurity

According to Hathaway’s 60 second trailer, the key to a cyber secure future lies in cooperation between the public and private sector and a united effort on both a hyperlocal front as well as globally.

A Manhattan Project to Defend Cyber Networks

Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues that Hathaway was involved in developing. The initiative was promptly dubbed ‘a Manhattan Project to defend cyber networks’ by the then Secretary of Homeland Security, Michael Chertoff.

The CNCI, which began as a directive from President Bush in January 2008, received much criticism and, in part, led to Obama attacking the Bush administration during his campaign for not efficiently addressing cyber threats. “As president, I’ll make cyber security the top priority that it should be in the 21st century,” Obama said during a speech in July.

Unfortunately, as pointed out by Siobhan Gorman in the Wall Street Journal, the decision to hold a 60-day review suggests that any big move in the field of national cybersecurity was once again put off. Or was it?

Who is to Blame for Internet Security Problems?

“Despite all of our efforts,” Hathaway began, “our global digital infrastructure, based largely on the Internet is not secure enough or resilient enough for what we need today and what we need for the future.”

She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability to damage portions of our internal infrastructure, and the recent ATM scam that law enforcement sources claim is one of the most frightening and well coordinated heists they’d ever seen. “In a single 30 minute period,” Hathaway said, “138 ATMs in 49 cities around the world were illicitly emptied of their cash.” This can’t continue she explained, “Our goals depend on trust and that cannot be achieved if people believe they are vulnerable to these types of threats.”

The Trailer for the Path to National CyberSecurity

We need an agreed way to move forward which involves shared responsibility, Hathaway noted, if we are to have “trustworthy, resilient, reliable” cyberspace.

Describing cyberspace and its security as “a fundamental responsibility of our government that transcends the jurisdiction of individual departments and agencies,” Hathaway explained that although each government agency has a unique contribution to make, no single agency can see the overall picture and they’ll need to work together.

Additionally, the private and the public sectors need to join forces as they are “intertwined” when it comes to cybersecurity. “While it is the role of the government to protect its citizens, it is the private sector that in the main designs and owns the majority of the digital infrastructure,” she said.

Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from the White House, to government departments, to the private sector, the C-Suite, and even deeper, to the local classroom and library.

Hathaway said that her report, the culmination of a 60-day comprehensive review to assess U.S. cyberspace policies and structures, will be made public in the next few days after the administration has had a chance to review the data.

https://samplecic.ch/a-60-second-trailer-of-the-60-day-report-on-cybersecurity-120.html

A 60-Second Trailer of the 60-Day Report on Cybersecurity

After delivering her report to President Obama last Friday, Melissa Hathaway, the Acting Senior Director for Cybersecurity for the National Security and Homeland Security Councils, today gave RSA Conference attendees in San Francisco a glimpse – what she called a “movie trailer” – into the state of U.S cybersecurity.

A 60-Second Trailer of the 60-Day Report on Cybersecurity

According to Hathaway’s 60 second trailer, the key to a cyber secure future lies in cooperation between the public and private sector and a united effort on both a hyperlocal front as well as globally.

A Manhattan Project to Defend Cyber Networks

Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues that Hathaway was involved in developing. The initiative was promptly dubbed ‘a Manhattan Project to defend cyber networks’ by the then Secretary of Homeland Security, Michael Chertoff.

The CNCI, which began as a directive from President Bush in January 2008, received much criticism and, in part, led to Obama attacking the Bush administration during his campaign for not efficiently addressing cyber threats. “As president, I’ll make cyber security the top priority that it should be in the 21st century,” Obama said during a speech in July.

Unfortunately, as pointed out by Siobhan Gorman in the Wall Street Journal, the decision to hold a 60-day review suggests that any big move in the field of national cybersecurity was once again put off. Or was it?

Who is to Blame for Internet Security Problems?

“Despite all of our efforts,” Hathaway began, “our global digital infrastructure, based largely on the Internet is not secure enough or resilient enough for what we need today and what we need for the future.”

She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability to damage portions of our internal infrastructure, and the recent ATM scam that law enforcement sources claim is one of the most frightening and well coordinated heists they’d ever seen. “In a single 30 minute period,” Hathaway said, “138 ATMs in 49 cities around the world were illicitly emptied of their cash.” This can’t continue she explained, “Our goals depend on trust and that cannot be achieved if people believe they are vulnerable to these types of threats.”

The Trailer for the Path to National CyberSecurity

We need an agreed way to move forward which involves shared responsibility, Hathaway noted, if we are to have “trustworthy, resilient, reliable” cyberspace.

Describing cyberspace and its security as “a fundamental responsibility of our government that transcends the jurisdiction of individual departments and agencies,” Hathaway explained that although each government agency has a unique contribution to make, no single agency can see the overall picture and they’ll need to work together.

Additionally, the private and the public sectors need to join forces as they are “intertwined” when it comes to cybersecurity. “While it is the role of the government to protect its citizens, it is the private sector that in the main designs and owns the majority of the digital infrastructure,” she said.

Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from the White House, to government departments, to the private sector, the C-Suite, and even deeper, to the local classroom and library.

Hathaway said that her report, the culmination of a 60-day comprehensive review to assess U.S. cyberspace policies and structures, will be made public in the next few days after the administration has had a chance to review the data.

https://samplecic.ch/a-60-second-trailer-of-the-60-day-report-on-cybersecurity-119.html

A 60-Second Trailer of the 60-Day Report on Cybersecurity

After delivering her report to President Obama last Friday, Melissa Hathaway, the Acting Senior Director for Cybersecurity for the National Security and Homeland Security Councils, today gave RSA Conference attendees in San Francisco a glimpse – what she called a “movie trailer” – into the state of U.S cybersecurity.

A 60-Second Trailer of the 60-Day Report on Cybersecurity

According to Hathaway’s 60 second trailer, the key to a cyber secure future lies in cooperation between the public and private sector and a united effort on both a hyperlocal front as well as globally.

A Manhattan Project to Defend Cyber Networks

Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues that Hathaway was involved in developing. The initiative was promptly dubbed ‘a Manhattan Project to defend cyber networks’ by the then Secretary of Homeland Security, Michael Chertoff.

The CNCI, which began as a directive from President Bush in January 2008, received much criticism and, in part, led to Obama attacking the Bush administration during his campaign for not efficiently addressing cyber threats. “As president, I’ll make cyber security the top priority that it should be in the 21st century,” Obama said during a speech in July.

Unfortunately, as pointed out by Siobhan Gorman in the Wall Street Journal, the decision to hold a 60-day review suggests that any big move in the field of national cybersecurity was once again put off. Or was it?

Who is to Blame for Internet Security Problems?

“Despite all of our efforts,” Hathaway began, “our global digital infrastructure, based largely on the Internet is not secure enough or resilient enough for what we need today and what we need for the future.”

She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability to damage portions of our internal infrastructure, and the recent ATM scam that law enforcement sources claim is one of the most frightening and well coordinated heists they’d ever seen. “In a single 30 minute period,” Hathaway said, “138 ATMs in 49 cities around the world were illicitly emptied of their cash.” This can’t continue she explained, “Our goals depend on trust and that cannot be achieved if people believe they are vulnerable to these types of threats.”

The Trailer for the Path to National CyberSecurity

We need an agreed way to move forward which involves shared responsibility, Hathaway noted, if we are to have “trustworthy, resilient, reliable” cyberspace.

Describing cyberspace and its security as “a fundamental responsibility of our government that transcends the jurisdiction of individual departments and agencies,” Hathaway explained that although each government agency has a unique contribution to make, no single agency can see the overall picture and they’ll need to work together.

Additionally, the private and the public sectors need to join forces as they are “intertwined” when it comes to cybersecurity. “While it is the role of the government to protect its citizens, it is the private sector that in the main designs and owns the majority of the digital infrastructure,” she said.

Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from the White House, to government departments, to the private sector, the C-Suite, and even deeper, to the local classroom and library.

Hathaway said that her report, the culmination of a 60-day comprehensive review to assess U.S. cyberspace policies and structures, will be made public in the next few days after the administration has had a chance to review the data.

https://samplecic.ch/a-60-second-trailer-of-the-60-day-report-on-cybersecurity-118.html

A 60-Second Trailer of the 60-Day Report on Cybersecurity

After delivering her report to President Obama last Friday, Melissa Hathaway, the Acting Senior Director for Cybersecurity for the National Security and Homeland Security Councils, today gave RSA Conference attendees in San Francisco a glimpse – what she called a “movie trailer” – into the state of U.S cybersecurity.

A 60-Second Trailer of the 60-Day Report on Cybersecurity

According to Hathaway’s 60 second trailer, the key to a cyber secure future lies in cooperation between the public and private sector and a united effort on both a hyperlocal front as well as globally.

A Manhattan Project to Defend Cyber Networks

Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues that Hathaway was involved in developing. The initiative was promptly dubbed ‘a Manhattan Project to defend cyber networks’ by the then Secretary of Homeland Security, Michael Chertoff.

The CNCI, which began as a directive from President Bush in January 2008, received much criticism and, in part, led to Obama attacking the Bush administration during his campaign for not efficiently addressing cyber threats. “As president, I’ll make cyber security the top priority that it should be in the 21st century,” Obama said during a speech in July.

Unfortunately, as pointed out by Siobhan Gorman in the Wall Street Journal, the decision to hold a 60-day review suggests that any big move in the field of national cybersecurity was once again put off. Or was it?

Who is to Blame for Internet Security Problems?

“Despite all of our efforts,” Hathaway began, “our global digital infrastructure, based largely on the Internet is not secure enough or resilient enough for what we need today and what we need for the future.”

She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability to damage portions of our internal infrastructure, and the recent ATM scam that law enforcement sources claim is one of the most frightening and well coordinated heists they’d ever seen. “In a single 30 minute period,” Hathaway said, “138 ATMs in 49 cities around the world were illicitly emptied of their cash.” This can’t continue she explained, “Our goals depend on trust and that cannot be achieved if people believe they are vulnerable to these types of threats.”

The Trailer for the Path to National CyberSecurity

We need an agreed way to move forward which involves shared responsibility, Hathaway noted, if we are to have “trustworthy, resilient, reliable” cyberspace.

Describing cyberspace and its security as “a fundamental responsibility of our government that transcends the jurisdiction of individual departments and agencies,” Hathaway explained that although each government agency has a unique contribution to make, no single agency can see the overall picture and they’ll need to work together.

Additionally, the private and the public sectors need to join forces as they are “intertwined” when it comes to cybersecurity. “While it is the role of the government to protect its citizens, it is the private sector that in the main designs and owns the majority of the digital infrastructure,” she said.

Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from the White House, to government departments, to the private sector, the C-Suite, and even deeper, to the local classroom and library.

Hathaway said that her report, the culmination of a 60-day comprehensive review to assess U.S. cyberspace policies and structures, will be made public in the next few days after the administration has had a chance to review the data.

https://samplecic.ch/a-60-second-trailer-of-the-60-day-report-on-cybersecurity-117.html

Создайте подобный сайт на WordPress.com
Начало работы